Head of Growth Marketing

• The Head of Growth Marketing will own and scale Musopia’s paid user acquisition across mobile apps and define the long-term paid growth strategy and investment priorities.
• The role requires hands-on execution in performance channels (Meta, Google, Apple Search Ads, TikTok and emerging platforms) along with experimentation, attribution, incrementality testing, LTV modelling and funnel optimisation to maximise subscription growth and profitability.
• You will lead and coach the Paid UA Manager and work closely with Product, Data, Engineering and Creative teams to build scalable growth systems, measurement capabilities and automation.
• This is a full-time permanent role based in Helsinki that requires a Bachelor’s degree, seven years’ experience and English skills, expects hybrid work with two days in the office, and has salary paid monthly.

Job Summary
Salary Period: Monthly
Contract Type: Full time, Permanent

We are looking for a growth leader whose primary responsibility is scaling and optimising Musopia’s paid user acquisition across our portfolio of mobile apps. This role combines strategic ownership of acquisition with hands-on technical growth execution, experimentation, data-driven decision making and monetisation optimisation.

We are not looking for a traditional marketing leader. We are looking for someone who can build scalable growth systems, measurement capabilities and experimentation practices that enable sustainable growth across Musopia’s products.

You will own Musopia’s performance marketing strategy across channels such as Meta, Google, Apple Search Ads, TikTok, and emerging acquisition platforms, ensuring that every marketing investment is measurable, incremental and delivers long-term customer value.

You will define Musopia’s long-term paid growth strategy, investment priorities, and growth capability roadmap, ensuring the company is well positioned to scale profitably over the coming years.

Working closely with Product, Data, Engineering and Creative teams, you will continuously improve our acquisition engine by combining technical expertise, experimentation, and commercial thinking.

Success in this role requires balancing growth, profitability, and product experience. You will use attribution, incrementality testing, LTV modelling, creative experimentation, and funnel optimisation to maximise subscription growth while improving marketing efficiency. You will also help shape the evolution of Musopia’s growth technology stack, measurement capabilities, and automation.

Paid User Acquisition

- Own Musopia’s paid growth strategy and performance across all acquisition channels.

- Define Musopia’s long-term paid growth strategy, investment priorities, and capability roadmap.

- Lead and coach our Paid UA Manager while providing strategic direction.

- Develop and execute scalable post-ATT acquisition strategies.

- Drive marketing measurement, attribution and incrementality testing.

- Work closely with BI, Product and Finance teams to optimise CAC and LTV.

- Identify and unlock new growth opportunities.

- Own growth measurement ecosystem and technology stack.

Growth, Data & Monetisation (Hands-On)

- Act as a hands-on growth partner for product teams.

- Drive web and D2C growth initiatives.

- Analyse user behaviour and experiment results.

- Contribute to experimentation across onboarding, subscriptions, and pricing.

- Work with Design, Engineering and Product teams.

- Build and improve growth processes and tooling.

What Success Looks Like

- Profitable scaling of paid acquisition.

- Reliable measurement and attribution.

- Data-driven growth decisions.

- Seamless web and mobile growth.

- Systematic testing and scaling of new opportunities.

Why Join Musopia?

You will join a talented and ambitious team building products used by music learners around the world. We work mostly in hybrid mode, value autonomy, and collaboration, and genuinely care about creating products that make a difference.

Our office is in Helsinki, and for team collaboration we expect our people to work two days per week in the office. Our team is easy-going yet super talented and ambitious, and we are set to impact the future. Playing an instrument is not required, but you will have every opportunity to start. Every team member receives a free guitar or ukulele.

How to apply

Here is your chance to be part of the modern music industry! To apply, please submit your application and CV on-line ASAP. For further information, please contact Arja Martikainen arja.martikainen(at)barona.fi or 0407621674.

ABOUT MUSOPIA

Musopia’s team is developing a unique and truly global concept to ease the early steps of learning to play a musical instrument. Based in Vallila, Helsinki Finland, Musopia is a music software development studio with a mission to help people’s dream of playing an instrument come true.

For more information visit www.musopia.net to get to know our products.

Responsibilities

Have questions about this job? Contact our recruiter
Arja Martikainen
arja.martikainen@barona.fi