Social Media & Retail Coordinator

• The Social Media & Retail Coordinator in Helsinki will own organic social media, produce creative content, manage community engagement, and coordinate the physical store.
• You will manage the content calendar and execute a 13‑month Nordic campaign plan to drive local traffic, conversions, and reusable assets for paid channels.
• The role requires a Bachelor's degree, about three years' experience, fluency in Finnish and Swedish and good English, strong hands‑on video/imagery/copy skills, and data literacy.
• The position is full‑time and permanent, based at Tripla in Helsinki, with a salary of EUR 3 500–4 000 per month.

Job Summary
Salary: EUR 3 500 - EUR 4 000
Salary Period: Monthly
Contract Type: Full time, Permanent

About the role

Cocopanda is growing across the Nordics, and in Finland we're looking for a Social Media & Retail Coordinator to own our organic social media presence and content. You'll build the brand awareness, engagement, and community that drive local traffic and conversions — while producing creative content that also fuels our paid channels and AI visibility.

You'll work closely with the central marketing team in Kristiansand, Norway, contributing to a 13-month campaign plan spanning multiple Nordic markets, while staying hands-on with day-to-day content creation and community management. Based at Tripla in Helsinki, you'll also help strengthen our local partnerships and presence in the Finnish market.

What you'll do

• Run organic social media publishing — content creation, community management, and engagement — with local adaptation of tone of voice and brand identity
• Own the content calendar in alignment with Deal of the Week, campaigns, and events
• Keep campaign execution on track within the 13-month plan, ensuring content reaches the right customer segment at the right time (seasonality, holidays, lifecycle stages)
• Produce and coordinate creative content — video, imagery, and copy — reusable across paid channels
• Develop influencer and partnership content
• Run the organic components of competitions and lead-generation activities
• Act as coordinator for our physical store

How success is measured

• Follower growth and engagement rate per channel
• Organic reach and share of voice versus competitors
• Traffic from organic social media, and the split between new and returning visitors
• Contribution beyond last click — assisted conversions and branded search
• On-time, on-target campaign execution against the 13-month plan
• Share of paid creative assets reused from organic content (production efficiency)
• Footfall to the physical store

What we're looking for

• Experience running organic social media across channels
• An understanding of how organic, paid, and AI visibility work together — not social media in isolation
• Fluent in both Finnish and Swedish, written and spoken (copy, captions, community responses), and confident on camera — you don't need to be a native speaker, but you need to sound natural on video in Finnish
• Strong, hands-on creative production skills across video, imagery, and copywriting — not just strategy
• Experience with campaign and editorial planning
• Community management and influencer/partnership experience
• Data literacy: reach, engagement rate, share of voice, assisted conversions
• High energy and initiative — someone who brings a positive presence to the team

Interested?

If you love creating content, know how to build a community, and want to shape how a growing Nordic e-commerce brand shows up in Finland, we'd love to hear from you.

Please submit your application in Finnish and your CV in English through Barona’s recruitment system by Friday 2.10.2026. We will review applications and start interviews already during the application period, so we encourage you to submit your application as soon as possible.

Please note that, due to GDPR requirements, we are unable to accept applications via email or any other channels.

More information

If you have any questions regarding the position or the recruitment process, please feel free to contact Barona’s Recruitment Consultant, Kati Blinnikka (+358 50 370 8435 or kati.blinnikka@barona.fi).

This recruitment is carried out in cooperation with Barona, while the employment contract will be concluded directly with Blivakker & Cocopanda.

Responsibilities

Have questions about this job? Contact our recruiter
Kati Blinnikka
kati.blinnikka@barona.fi